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Beauty Retail Insights
​Compiled and curated by Henatenn.



From Two to One Hundred Fifty Staff: The Story of Henatenn’s Founders So Far
Discover the inspiring journey of Henatenn founders Ben Lim and Eugene Tay, from part-time promoters to leading a global beauty retail power
Dec 2, 20243 min read
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Chief HR Officer, Carmen Li Talks Company Culture: Growth Mindsets and the Kampung Spirit
From humble beginnings selling health and beauty products from a pushcart to running multiple physical stores and an advanced logistics...
Nov 6, 20244 min read
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People and Technology: How Henatenn’s Operations Team Works
With its 12 years of history, Henatenn group has shown tremendous growth. We catch up with Shirley Lim, the Chief Operating Officer of...
Nov 5, 20243 min read
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How the Beauty Fiesta Expo Sale Reflects the Henatenn Spirit and Culture
Ever had something so nice, that you needed to have it twice? Our 2024 BeautyFiesta Atrium Sales Event was so popular that we extended it...
Oct 16, 20243 min read
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From Pushcart to Data-Driven Sales Success in China: Meet Henatenn’s Sales Managers
From the humble beginning of selling beauty products from pushcarts locally to amassing an international business footprint and running...
Oct 16, 20243 min read
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