From Pushcart to Data-Driven Sales Success in China: Meet Henatenn’s Sales Managers

From the humble beginning of selling beauty products from pushcarts locally to amassing an international business footprint and running an upgraded distribution center, we met with two of Neferti’s regional sales directors, Jarius Jinqiang and Cheng Wenlong, to discuss their journey and growth with us.

From Pushcarts to Data-driven Sales Support Teams

Jarius Lim Jinqiang joined Neferti (now part of Henatenn Holdings) ten years ago when we sold health and beauty products from a pushcart in Singapore. Even then, he and the team realized that trading health and beauty products had a lot of potential. Jarius mentioned: 

“So from the push cart I was already with them we decided to go to trading because we see there's a potential. We start to export those skin care… to earn our first pot of gold from there. After that we saw the potential in retail.”

Fast-forward 10 years, Jarius’s is not managing sales in Southeast Asia and the United States but he could not have expanded his sales market without the support of his team members. 

“A few years back, we had a small team. Now, I have more sales admin support. With their support, I can secure the current market.” Jarius added.

Another core member of Neferti’s sales team, Cheng Wenlong, joined Neferti seven years ago. He is now the regional sales director managing sales in China. During his time with Neferti, he noted how valuable all the accumulated data had been, especially after they upgraded their systems. Wenlong mentioned:

“3 years ago, we upgraded our system to make good use of our raw data in our planning. Now we have very tight control of our stock turnover rate, our procurement, and selling.”

A Sales Manager's Journey From Handpacking to Advanced Distribution Centres

Jarius and Wenlong's long service in Neferti saw the company grow from loading all their items by hand to migrating to a specialized distribution center, which was then upgraded once sales volumes increased. All this new capacity meant even more business opportunities for Neferti and Henatenn. They said:

“We have been witnessing the growth of technology, which is helping our company, especially from our DC (distribution centre). Things like hand packing, picking, and doing all the loading used to be a small team. But as the volume grew, we started taking care of it and trying to increase efficiency. 

After the migration and transmission for the DC, it helped us to cater to more business opportunities.”

The Key to Managing a Sales Team: Communicate Clearly. Work Hard and  Play Hard

“I always believe that communication is the key to success. With clear communication (your team) will have a clear direction.” Jarius said about how he manages his regional sales team.

With his sales team members located worldwide, Jarius also believes that helping them understand and communicate with one another will improve their teamwork.

But it isn’t all work and no play in Henatenn. Everyone one on the team also plays hard too. As Wenlong puts it:

“The theme we’ve been following and the team spirit is actually ‘Work Hard, Play Hard.”

Till date, Neferti is still on the road to penetrating markets internationally, including markets like China:

“We’ve set up our own overseas office in Hangzhou, China as some of the business is starting to shift over there. We believe we are getting closer to the market and the relationships over there.”

If you are looking to join a motivated, fast-moving team with proven growth in Singapore and around the world? Look no further and join our team today!