From Pushcart to Data-Driven Sales Success in China: Meet Henatenn's Sales Managers
Neferti regional sales directors Jarius Jinqiang and Cheng Wenlong on ten years from pushcart to an upgraded distribution centre and a Hangzhou office.
From the humble beginning of selling beauty products from pushcarts locally to amassing an international business footprint and running an upgraded distribution centre, we met with two of Neferti's regional sales directors, Jarius Jinqiang and Cheng Wenlong, to discuss their journey and growth with us.
From pushcarts to data-driven sales support teams
Jarius Lim Jinqiang joined Neferti ten years ago, when the team sold health and beauty products from a pushcart in Singapore. Even then, he and the team realised that trading health and beauty products had a lot of potential.
"From the pushcart, we decided to go into trading because we saw there's a potential. We started to export skincare — to earn our first pot of gold from there. After that we saw the potential in retail."
Jarius Jinqiang, Regional Sales Director
Fast-forward ten years, and Jarius now manages sales in Southeast Asia and the United States — with the support of a growing sales admin team behind him.
Another core member of Neferti's sales team, Cheng Wenlong, joined seven years ago and is now the regional sales director managing sales in China. He notes how valuable the accumulated data has been, especially after the systems upgrade:
"Three years ago, we upgraded our system to make good use of our raw data in our planning. Now we have very tight control of our stock turnover rate, our procurement, and selling."
Cheng Wenlong, Regional Sales Director
From handpacking to advanced distribution centres
Jarius and Wenlong's long service saw the company grow from loading all items by hand to migrating to a specialised distribution centre — then upgrading it as sales volumes increased, opening even more business opportunities for Neferti and Henatenn.
Neferti regional sales directors Jarius Jinqiang and Cheng Wenlong.
Communicate clearly. Work hard and play hard.
"I always believe that communication is the key to success. With clear communication, your team will have a clear direction."
Jarius Jinqiang
"The theme we've been following and the team spirit is actually 'Work Hard, Play Hard.'"
Cheng Wenlong
To date, Neferti is still on the road to penetrating markets internationally, including China: "We've set up our own overseas office in Hangzhou, China as some of the business is starting to shift over there. We believe we are getting closer to the market and the relationships over there."