Eugene Tay

Eugene started his entrepreneurial journey during his polytechnic days. Coming from a family of entrepreneurs, pursuing academics or certificates did not excite him as much as turning his entrepreneurial ideas into reality.

Eugene acquired practical business skills through directly driving sales through B2B and B2C models in the consumer goods industry. He is known for his natural flair in engaging diverse people internationally, identifying opportunities and maximizing them.

He is gifted in ideation and energized by activating his network to pursue the dream together — including Ben, his co-founder. Henatenn is a company co-founded by Eugene and Ben. This is his only work experience so far — he has been his own boss since day one.