Beauty Fiesta 展销会如何体现 Henatenn 的精神与文化

Ever had something so nice, that you needed to have it twice? Our 2024 BeautyFiesta Atrium Sales Event was so popular that we extended it another weekend.

This year, our atrium sales event took place at Singapore Expo for the first time, spanning two weekends (26–28 July and 2–4 August). Henatenn's annual Atrium Sales Event is one of our cornerstone events — bringing together employees, partners, and customers to celebrate beauty products and make our #KampungSpirit come alive.

"I was with the organization for seven years. I've been involved in this event for each of those years and this is the only year we have started to try out and kick off the event in Expo."

Cheng Wenlong, Regional Sales Director

The success of this year's event was measured not only in sales figures but in the excitement it generated. With huge discounts and a solid online presence, people were lining up with luggage bags at the ready as early as 8am.

"I think it's super motivating. You can see the number of people who are actually interested in our products, and they even come early to queue before we open the doors."

Justin Chong, Chief of Staff

Co-founders Ben Lin and Eugene Tay at the BeautyFiesta Atrium Sale 2024.

Henatenn's collaborative culture at the forefront

"Our staff have this Henatenn Spirit — all of us are doing our roles, but they're also helping each other."

Agnes, Finance Manager

"We also enjoy the moment of being together and partnering together. When we see the result, I think we get satisfaction from that."

Catherine, Procurement

"All our staff are deployed from the office into the whole event — that includes packing, preparing, cashiering, and selling our products as well."

Carmen Li, Chief Human Resources Officer

Leadership is deeply involved in every aspect: co-founders Eugene Tay and Ben Lin could be seen manning sales booths, engaging customers, and managing the cashiers throughout the Beauty Fiesta on both weekends. This cross-functional collaboration, hands-on leadership, and focus on customer satisfaction are what make Henatenn a unique place to work.

Everyone played a part in making Beauty Fiesta Expo 2024 a success.